You won't escape $0 hell until you fix this

I’ve been reading a lot of marketing content lately.

Like a LOT of content.

Books, in particular.

Seth Godin’s “Purple Cow”.

Alex Hormozi’s “$100m Offers”.

Jim Edwards’ “Copywriting Secrets”.

All the true greats of the marketing and copywriting space.

The OG’s.

The ones that truly understand the game.

And my reason for this is pretty simple to be honest:

Because I have absolutely no interest in being one of those dudes on X who relies on tweets to learn how to build a business.

You probably know exactly the type of creators I'm talking about.

The ones who just regurgitate the same shit everyone else is talking about.

Circular AF.

Zero originality.

Boring as hell.

Fuck ending up like that.

If you want to be exceptional (like I do), then you have to learn from the exceptions, not the masses.

And as I've been studying the content of these marketing greats, there's one key pattern I've noticed.

One idea they keep coming back to.

One core message they keep driving home over and over and over again.

That when it comes to making money online, there's one thing that's king.

One single thing which rules the roost.

One core detail that if you commit to mastering will make you more money than anything else.

It isn't your follower count.

It isn’t the content you post.

It isn't even your branding.

All of these things help, sure.

But they're all secondary to this one, core tenet of your business.

Its lifeblood.

Its beating heart.

The thing transforms your business from a lifeless, empty corpse into a vibrant, thriving cash machine:

Your offer.

That’s right.

When it comes convincing people to buy your stuff, it all comes back to what we already know.

The thing which I drill into you guys' brains day after day after day.

The one, single thing your customers care about above everything else:

What you can do for them.

How you can improve their lives.

The transformation you promise that will take them from the doldrums of their current reality and into the promised land they so desperately seek.

This, my friend, is your offer.

Fuck your offer and you will forever find yourself swimming against an unwieldly tide.

Master your offer, however, and cash will flow more effortlessly into your hands than you could ever have imagined.

I learned this the hard way.

I spent months convincing myself that my offer wasn't the issue.

That I just needed more followers (I already had 2,400+)

That I just needed to write better content (people were already telling me my content was good).

That I just needed to fix my branding (people were already telling me how much my common sense message resonated with them).

I was absolutely certain that the big fat $0 showing on my Stripe account was a result of anything but my offer.

It's funny looking back.

Because you know what happened when I actually sat down and accepted I was wrong?

When I decided that finally, at long last, it was time to face reality and fix my offer?

The next day I landed my first high ticket client.

And yes, I mean LITERALLY the next day.

Like fucking clockwork.

I was absolutely shook.

And 30 days later?

I hit my first $4k month.

It was like a switch had flicked in my brain.

Like I'd finally figured this game out.

Months of anguish, frustration and confusion all fixed in a matter of moments.

Fucking incredible.

And the best part?

It hasn't stopped there.

The more I have learned about offers over the past 6 weeks, the crazier things have gotten.

I'm now on track to hit my first $8k month just 4 months after starting on X.

Which is fucking nuts to me.

But this would never have happened if I hadn't committed to learning about offers.

How to frame them.

The little tricks that elevate them.

Subtle tweaks that take them from gathering dust on the shelf to something people would deck their grandma to get a piece of.

And this is exactly what I want to help you guys to do.

Because there's a whole boatload of money out there for the taking.

It's up for grabs.

Literally waiting for you to go and seize it.

And the only thing that’s stopping you doing this right now is your offer.

Now, at the start of February I committed to working 1-on-1 with 10 of you guys to help fix your offer and start making money online.

Well, the response to this has been unbelievable.

To the point where there is now only 1 of these 10 spots remaining.

But here's the thing.

I probably won't ever make this offer again.

1-on-1 calls are an extremely low leverage activity for me.

Don't get me wrong, I love doing them.

I love chatting with you guys and helping you with the problems you're facing,

But at some point I have to move on to more scalable things.

And so if you don't want to miss out on what is probably the last time I'll ever commit to this, then now is your chance.

Reply "Offer" to this email if you want to secure the final spot to work 1-on-1 with me, fix your offer and finally turn your followers into cash like myself and the people I’ve worked with are doing.

Unless of course spending the next few months fumbling around in the dark not making any money is something you want.

I’ll leave that up to you.

Talk soon,

Harry