Welp... mum isn't happy

I’m back at my parents right now.

I try to go back every few weeks because, honestly, my place in London is only an hour or so away from them on the train, and it’s nice to see them.

Idk.

I’m a 27-year old guy now and my life is in an objectively good state.

But whenever I’m having a rough time or experiencing some self-doubt (which has happened a lot since I quit my 9-5, despite the fact I’ve had my fair share of success), walking through the door and getting a hug from my dad still makes me feel a fuck ton better haha.

But onto the story (I need to payoff that subject line, right?)

We’ve got this little garage where dad stores every fucking tool, nik-nak and variety of tinned food under the sun as though he’s prepping for the moment Shaun of The Dead stops being a Hollywood flick and descends upon the small town of Upminster, lol.

And sitting just behind the door right now is about a dozen tubs of Optimum Nutrition protein shake tubs, which they’ve been trying to make my brother drink recently.

For context:

My brother is autistic.

But he happens to be an exceptionally good tennis player.

And for the past few years he’s played in the Special Needs GB Olympics team (just took home the Silver medal in France a week or so ago).

But one thing he’s always struggled with is eating anything that doesn’t come packaged in a bright neon wrapper that’s got a longer list of ingredients than your nan’s medicine cupboard (and about as much protein

He’s not fat.

He’s a 6”3 fucking rake haha.

But I dread to think what his innards look like haha.

And I think they see protein shakes as a “first step” into indoctrinating him into better eating habits (whether that’s the right way to go, or not).

Now.

I don’t think I’ve had a protein shake for about 4 years (I’m more of an “eat an entire pack of bacon for breakfast” kind of guy).

But the Raspberry and White Chocolate one was eyeing me up.

So I decided to stick it in the ol’ blender and whip up a snack.

And… I am an impatient fucker at the best of times.

So instead of doing the sensible thing and taking the time to remove the lid and pour it out properly…

I just start POURING

What do you know…

The lid flies off and the ENTIRE thing cascades all over the kitchen counter.

I’ll let you guess who got an earful as soon as mum walked in to see the pink lake I’d created engulfing her treasured Alexa.

Spoiler: me.

Alexa survived.

But she’s left with a rather “raspberry and white chocolate” scented smell.

And here comes the analogy:

One of the mistakes I made very early on in building my brand was letting my impatience get the better of me.

Rolling over in bed to check my phone as soon as I woke up to see how many followers I’d gained (or lost overnight).

If I didn’t see a big fat +20 on the bell icon at the bottom of my screen and a bigger number on my profile page…

It felt like all the time I’d spent writing tweets, hammering out (what I thought) were pretty valuable long forms, and getting my name out there by messaging people had all been big fucking waste of time.

I needed to double down.

More. More. More.

But that’s a mistake.

Because, when you do this, you get “tunnelled in” on what you’re doing: writing tweets, sending emails, pitching offers.

And you forget the most important player in all of this:

Your audience.

The story becomes all about you.

Your audience gets fatigued.

And it starts to feel like you’re flogging a dead horse because you don’t have any new perspectives to bring to the table (either in the form of content, or your actual offer itself).

And this is what I try to educate people on now.

Because I’ve seen it time and time again, both in myself — and in other people building their brand.

You need to stop.

You need to take a step back.

And you need to frame your content, offers and sales messages through a variety of different storytelling “lenses” so that you start touching a “chord” with more than just 5% of your audience.

Because that’s probably why you feel like your audience isn’t responding right now:

You’re only speaking to 5% of them.

When you need to be mixing up the angle and speaking to 30-40% of them (or more).

That’s how you revive an audience even which seem to have lost interest in you, what you stand for, and, most importantly, what you offer.

So, if you want to expand beyond speaking to just 5% of your audience…

… and discover how to “touch a chord” with the wide variety of people you’ve “accrued” by positioning your content and offers through a vast array of different storytelling “lenses” and angles.

Then that’s just one of the things I’ll be helping you do on 29th September when my Flip The Script Workshop goes live.

Fully risk free — you can check the refund policy at the bottom of the page.

But I think it’ll be a lesson that serves you for years to come.

Secure your spot here (plus, you can still snag one of the 3 remaining spots for personalised profile, content and offer reviews)