Uh oh… big newbie mistake

Monday, 1st November, 2023.

That's the day I posted my first ever tweet.

I'd just gotten back from a rave in Manchester, UK.

I'd drunk far too much alcohol, been out til 4am for multiple nights in a row, and finally decided it was time to start building a life where I didn't feel the need to escape every weekend (yes, I still do go out every now and again, but it’s not an escape anymore - big difference).

But this was great - I'd committed to building a better life for myself, just like you have.

There was a problem though…

Because for the first couple weeks of posting online, I made the same mistake all newbie creators make.

I always started by asking myself...

"What should I write about?"

Maybe this is what you're wondering right now too?

Well, I wasted weeks (and 100s of hours) posting into the void.

Confused.

Frustrated.

And utterly lost.

I'd spam out tweet after tweet, thread after thread, email after email, and constantly be left wondering...

"Why the f*ck is no-one reading (let alone engaging) with my content?!?"

Again, sound familiar?

Well, I'm happy to tell you (after 6+ months of experience, 1000s of tweets and hundreds of emails), that I've now figured out...

I was asking the WRONG question

And until I fixed this, I simply could NOT gain followers.

No matter what I did.

So that's what this email is here to help you do.

I'm about to share with you the 3 key questions I now ask myself before I write ANYTHING, and which finally got people to listen to me.

Fortunately, you don't have to be a genius to answer these questions.

In fact, they're simple AF (my specialty).

But these questions, more than anything else, are what allowed me to grow my audience so quickly.

I have no doubt they will do the same for you.

Ready?

Let's dive in...

Step #1: It all starts with people

Open any social media app on your phone.

Twitter. LinkedIn. Instagram.

It doesn't matter.

What do you see?

A bunch of pixels, digits and characters lighting up in a way which your brain can interpret as words, numbers and eye-catching visuals.

Well, here's the thing...

On the other side of those pixels, digits and endless characters is, in fact, another human being (however many thousands of miles away they might be).

And they're a human being filled with emotions, experiences and day-to-day struggles which consume their every thought.

It sounds obvious.

But this simple (read: crucial) epiphany allowed me to do a complete 180 with my content.

I stopped asking myself "what should I write about?".

And, instead, I started asking myself...

"Who am I writing for?"

Why is this so important?

Because once you've nailed down who you're writing for, the "what should I write about?" falls into place (you simply write about the pains and problems that person is facing).

And that brings us onto the second question...

Step #2: F*ck logic. Focus on this...

We like to think we're rational creatures that spend our days making sensible, logical decisions that give ourselves the best outcomes in life.

But we all know this is boll*cks.

Humans are driven by emotion.

We act on impulse.

And we let our feelings dictate EVERY single decision we make (how else could you explain the guy or girl who's been treated like shit for months by their partner and yet, for some reason known only to them, keeps going back for more - no hate btw, I've made this mistake myself too).

Your readers are NO different.

And that's why as soon as I nail down who I'm writing for, I immediately ask myself the next question...

"What is this person feeling?"

Angry?

Sad?

Confused?

Maybe even jealous?

Whatever it is, those are the emotions I want to tap into.

Because that's what's going to trigger the response in their brain that makes it near impossible for them to not read my content.

And that's what you need to start asking yourself before you write anything too.

Get inside your ideal reader's head.

Figure out what they're going through.

And use that as your emotional firepower to FORCE them to listen to what you have to say.

Because once you've got them hooked, you can ask the final (and most important) question of this whole process...

Step #3: Dealing out the right dopamine

When I'm feeling lost, I want clarity.

When I'm feeling angry, I want calm.

When I'm feeling sad, I want happiness.

I recognise this in myself.

And, because of that, I know my readers work the same way.

They want the opposite of how they're currently feeling.

And so the final question you need to ask yourself before you ever write ANY content again is...

"What outcome can I give my reader which will make them feel better?"

Why is this important?

Because once you do this, they'll start to associate YOUR content with "feeling good".

They'll start to see YOU as the solution to the problems in their life.

They'll start to see YOU as the missing puzzle piece they've been searching for.

And that's what will keep them coming back over and over and over again, piling on the dopamine like a fat kid at a Chinese buffet that's one more sweet and sour chicken ball away from giving birth to one.

Never forget:

You are here to solve people's problems.

You are here to provide clarity in their lives.

You are here to make them feel good.

This ain’t easy. And it takes a fuck ton of work.

But if you can manage it?

Your following will skyrocket, you’ll start to build digital leverage, and you’ll finally be on the path to having full autonomy over your life.

Talk soon,

Harry

PS. Here’s a sunrise from Croatia this morning.

Hope you’re all having a blast this Tuesday too!