Same story, different audience

Everyone knows stories are the best way to build a connection with your readers.

And, because of that, they also happen to be the best way to sell your products and services.

Go ahead – read any email or sales page which has raked in cash.

I defy you to find a single one where there isn’t a story “baked” into that sales letter that serves one purpose, and one purpose alone: to make the reader go…

“That’s me! That’s where I am right now!”

Which is important.

Because once you’ve connected with people through shared trauma, shown them the improvements you’ve seen in your life, and introduced your product or service as the mechanism which helped you make this transformation?

They see your product or service as their “exit ramp” out of the mud, and… into the promised land.

And this is all very “sales 101”.

But what you might not realise?

The way you frame or “position” your story can have a DRASTIC impact on who you connect with.

And if your story connects with someone who isn’t your ideal customer or client, well… I’lll let you figure that one out for yourself.

And I’ll illustrate how this looks with an example:

In my previous life, I worked as a Software Developer at a hedge fund.

And I’ve since escaped that life, and ventured into the world of copywriting, personal branding and online business.

So, I could tell that story.

“I was trapped in my 9-5. It sucked. I learned to write. I built my personal brand. Here’s what my life looks like now”.

And who do you think that speaks to?

Probably other people who are trapped in their 9-5, and want to escape (the same way as I did), no?

BUT…

What if I didn’t want to speak to someone looking to escape their 9-5?

What if I wanted to speak to a SaaS founder, or someone offering life coaching services, or someone in the health and fitness space?

How could I reframe that SAME STORY to speak to a completely different “genre” of person, and pull them into my audience with a story THEY could relate to?

This is what you need to learn to do.

Because it’s not about your story.

It’s not about what happened.

It’s about how you position it so that you’re striking a very specific “nerve” with a very specific person who you want to target with each tweet, email and offer you write.

And if every time you spend 60+ minutes pouring your heart out onto social media to tell a story which gets a lot of impressions and likes but… not from the clients and business owners you’re trying to attract…

Well…

You might want to check out Module 2, Lesson 7 inside my flagship course, Client Creator.

Because asides from giving you everything you need to create a bulletproof offer in the next 60 minutes that ACTUALLY sells (just last week, I had someone email me telling me they’d landed a client with the framework inside the course).

You’ll finally learn how to position your content and stories so that you can “pull in” your ideal clients (rather than spending all day sifting through the Twitter search function desperately trying to locate them, like you’re probably doing right now).

Pretty invaluable lesson if you ask me.

Could be all the difference between struggling to attract build a loyal portfolio of clients over the next few months or… spinning your wheels.

One thing though – 

Running a 50% sale atm to celebrate the recent milestone:

$149 vs the standard price of $297.

And I’m gonna be whacking it up to full price at midnight on Friday 11th October.

You’re gonna need to learn this stuff at some point or another.

So why not capitalise on the opportunity I’m handing you right now and save yourself a couple hundred bucks (and months of headaches).

Snag your 50% saving here: https://www.harrybeadle.com/client-creator (bunch of people have already locked in their discount, fyi)