How R closed a $4200 client

This weekend has been successful AF.

Client work.

Onboarding for my group coaching program.

I didn’t even die on the 7km run I got dragged on (although I have just inhaled an absolute mountain of steak and mac & cheese to “recover” from this lol).

And that’s all awesome, obviously.

But the real big W came from one of my clients.

R and I started working together roughly 6 weeks ago.

We’ve made incredible progress and it’s been awesome to see him grow so much over such a short period of time.

So I was fucking PUMPED to hear the huge news he’s just shared with me:

He’s landed his first client!

A digital marketing / conversion optimisation client for a local services business.

And even better, he’s locked it in at $4200!

Absolutely mega.

I genuinely couldn’t tell you how stoked I was for him when he told me the news.

Nothing better than seeing someone put in the consistent work and get the results they deserve

Which is why I want to use this email to share with you guys how we did this.

How we took R from $0 → $4200 in just 6 weeks so that you can get started achieving the same for yourself.

Ready?

Let’s dive in.

1) Crafted an irresistible offer

Your offer is king.

If cashflow is the blood of your business then your offer is the beating heart which pumps it round and gives it life.

Fuck your offer and that blood will run thick, clotted.

But nail your offer and that blood will run smooth, unabated.

So that’s where we started.

As soon as R and I started working together we got absolutely crystal clear on his offer.

One clear transformation.

Super specific.

Total clarity.

We sat down and constructed an offer so good that it would be unreasonable for anyone to say no.

Next, we needed to add some special sauce.

2) Formulated a unique mechanism

In the diet world there’s only one way to lose weight:

Eat less. Move more.

But HOW you achieve these results is where the magic comes in.

Keto.

Calorie counting.

Intermittent fasting.

These diets all help people achieve the same end result - eating less.

But they offer a (somewhat) unique path to get there.

A specific route that appeals more to a specific type of person than just telling them to “stop being a fat pig and eat less.”

And it’s no different in any other aspect of business.

SEO.

Copywriting.

Personal branding.

You need to take the transformation you’re offering, the same one a million other people are too, and find a way to put your unique spin on it.

You need a unique mechanism to take people from A → B.

Because there’s a million people offering the same thing as you nowadays.

So unless you can make yours stand out from the crowd, you’ll get lost in the noise.

Which is exactly what we did for R.

We sat down, thought about the transformation he was offering, and then figured out a unique path to get people there based on his individual skillset and experience.

A way to make his offer stand out.

To separate it from the pack.

To make it seem shiny and new for everyone in his space desperate for a solution.

Then all we had to do was get it in front of them…

3) Targeted outreach

When it comes to Twitter you have two options.

You can try to talk to everyone (trust me, this is a fucking ballache).

Or you can focus on talking to the right people.

The ones that understand the problem.

The ones that are starving for a solution.

The ones with the money to pay.

And this is exactly what we did with R.

We took a strategic, targeted approach to managing his connections and focused only on the people we knew were genuinely going to be interested in his services.

The result?

Less time spent.

More interest generated.

And the sweet sound of $4200 hitting his Stripe account.

This is what you get when you combine a personalised strategy with hard, consistent work.

I’m super proud of R.

He’s put in the work.

Absolutely crushed it over the past 6 weeks.

And now he’s starting to reap the rewards.

That is all from me today guys.

Talk soon,

Harry

PS. Looking to add $3-5k/mo to your online business?

Reply “Fifteen” to this email. We’ll set up a free 15 minute call, get clear on your business model and see how I can help you achieve this goal in the next 30-60 days.