The problem with most content systems

I’ve seen a lot of content systems since I’ve been on X.

Repurposing flywheels.

Viral templates.

Get-your-first-[insert number]-followers-in-the-next-30-days-type content systems.

The problem with ALL these approaches?

They’re not optimised for the ONE thing that you came here for:

Landing clients so you can replace your 9-5 income and ACTUALLY build a life where you aren’t chained to a desk all day.

And that’s why when I was scaling my own brand to $15,000/month…

I built my content system a little differently.

Instead of optimising it for impressions, or followers, or virality, I optimised it for the ONE thing that I wanted:

Authority.

Why authority?

Because authority is how you land clients on social media.

Again — why does authority make landing clients 100x easier?

Because every day, you are posting tweets, emails and long forms on social media which “pre-sell” your audience on your offer.

You’re building their trust.

You’re occupying their mental real estate.

And you’re positioning yourself as someone who can solve their problems.

This is the “smart” way to land clients.

No aggressive pitches.

No psychology “hacks”.

No sleazy sales tactics which damage your brand.

Just a simple content strategy which “pre-sells” your audience on the idea of working with you so that, by the time you come to show them your offer, 95% of the “selling” is already done.

So….

How does it work?

3 simple steps:

[Step 1] Your Ideal Client: You get crystal clear on your ideal clients (so that you can write content which speaks to them, and them alone).

[Step 2] Unique Positioning: You identify your competitors, and find the holes in their offer (so that you can position yourself uniquely in ANY market, regardless of how “saturated” it is)

[Step 3] Extinguishing Objections: You identify and “counter” all the objections and limiting beliefs your audience has about working with you (remember: until you have handled ALL their doubts, they will NOT work with you).

And then you start absolutely RAMMING content which speaks to the EXACT problems they’re facing.

You highlight their problems.

You trigger their pain.

You expose the flaws in your competitors’ approach (so that your audience see YOU, and you alone) as the answer to their prayers.

And then you lead them, elegantly, towards your offer.

But that’s not even the best part of this system…

The best part is that, as you run through this system, gaining a deeper and deeper understanding of your ideal clients, you will be given 60+ content “sales angles” which you can effortlessly use to create content that attracts clients (not followers).

Oh wait — that isn’t actually the best part.

The REAL best part about this content “flow” I’ve created?

Your offer will write itself.

After all…

What is an offer?

It is a solution to a problem (in exchange for money).

And what do you need to “craft” an offer?

• Outcome: you now know exactly what your ideal client’s dream outcome is because you have obsessively studied where they are right now, and where they want to be. So you’ll know EXACTLY what to promise them. (I guide you through this entire process)

• Journey: you now know exactly how to take your client from A → B, because you have identified all the key problems they’re facing stopping them from doing this. (I show you exactly how to build a clear journey that leaves zero doubt in your client’s mind that you can solve their problems).

• Risk Reversal: you now know all the “risks” (i.e. objections) your clients have about working with you, and how to handle them.

And then I give you 60+ content angles to “pre-sell” your audience on your offer before they’ve even seen it.

This is my Client Acquisition Handbook.

And if you’re curious to see this in action…

Peep the video below:

This is the first (and only) content system which integrates your content and offer creation process, to make the whole process completely effortless.

I’ve used it to scale my own brand from $0 to $15,000/month in under 6 months.

I’ve used it to help 4 other creators scale their brand from $0 → $10,000/month (or more) in 5 months or less, and with ZERO prior experience.

(More on those “wins” in the coming days).

And in just 6 days, when my flagship course drops…

You will have access to this too, so that you can finally have a content system which works WITH you to not only position you as an authority in your niche, but to build your offer as you go.

Ready to write content which attracts clients ready to pay the high price you’re worth (rather than a bunch of bot followers and beginners)?

Join 130+ Creators on the waitlist here (we launch on August 20th).