I pretend I'm a Ghostwriter and show you how to land clients

Let’s play a game….

I’m going to pretend I’m a Ghostwriter.

(I’m not — I do a lot more than just “ghostwriting” for the clients I work with).

I’m going to show you the THOUGHT PROCESS I go through when I’m trying to attract clients.

And I’m going to show you why, at its core, every single word you write on the internet comes back to one thing:

Your offer.

OK. The metamorphosis has begun.

I’m a “Ghostwriter”.

First thing I do…

Let me put myself in the shoes of someone HIRING a Ghostwriter
(i.e. the ONE person I want to be reading my content)

What do they actually want?

Because I can tell you what they don’t want: someone to “write their tweets”.

No.

They want the downstream effects of what tweets get them: clients.

Or, more specifically…

Money.

Most of the time (not always — there’s nuance here, as always) that’s what you’re actually selling with a Ghostwriting offer: money.

So… then my question becomes:

How am I going to write content which shows MY ideal clients how I will attract clients to THEIR business?

In other words…

What is the MECHANISM I will use to attract clients for MY clients? (remember: I’m a Ghostwriter in this scenario).

Well…

We need 2 things:

• Content (to get the RIGHT eyes)

• Funnel (to push people towards their offer — in this scenario, we’re assuming they’ve already got a proven offer, because these are the people I want to work with long-term)

So I need to be producing content which educates MY ideal clients on the type of content I will produce, and the funnel I will build them so that they can get CALLS BOOKED with THEIR ideal clients.

But then comes the REAL problem…

I haven’t got a fucking clue how to do this

And now I’m sitting in front of my computer writing tweets trying to write content which positions me as someone who will “help you get clients for your business”, but…

I don’t know WHAT to write.

The reason?

I haven’t mapped out the MECHANISM within my offer which will allow me to DELIVER on this promise.

The result?

I end up spamming out bland, generic content which does as much to build my authority as a chain-smoker’s “couch-to-5k” program does to prevent lung disease.

Contrast that with the following scenario:

I’ve mapped out my Ideal Clients.

I’ve mapped out THEIR ideal clients (remember: my job, as a Ghostwriter, is to help them land clients of their own).

I’ve mapped out a clear MECHANISM inside my offer which will allow me to do this.

And now… producing content is a fucking doddle:

I simply “pluck” one single “step” inside my offer’s mechanism, and I produce content which shows my ideal clients:

• The BIG problem they want to solve (i.e. attracting more clients) so that I can grab their attention

• The EMOTION this problem is causing them (e.g. frustration at not being able to grow their brand presence) to stimulate their DESIRE for a solution

• The STEP I would implement within their business which would help them achieve this (to position ME as the person who can help them solve this problem, and relieve them of the emotional PAIN I have just conjured up in their mind)

(And, of course, I’d also think about how to “frame” my content to position myself as the ONE Ghostwriter they should hire — as opposed to any of the 100s of other people offering “ghostwriting” on X).

And then I just rinse and repeat that strategy over and over again for weeks on end, hammering every little “step” inside my offer onto the timeline in the form of tweets, threads and long forms until my audience are FORCED to take me seriously.

But the important thing to realise is…

Until you have mapped out the MECHANISM inside your offer, you physically, fundamentally, and unequivocally CANNOT produce content which shows your audience HOW you can FULFIL on your offer in the first place.

The result?

No clients for me.

This is what I mean when I tell you that…

Your offer is the “nucleus” which drives your ENTIRE brand, content and client acquisition process

And, until you have a clear picture in your mind of how you will deliver on your promises, you absolutely, reliably, and without question will not land any clients EVER.

And, in case you haven’t realised…

This process is not specific to Ghostwriting, but, in actuality, applies to every single offer, brand, and content strategy ever created in the history of the entire world.

Now…

I’ve dropped a lot of “clues” in this email about how to solve your “offer” (and, thereby, content creation) problem.

And you can absolutely give it a whirl yourself.

But how long is that going to take you?

A month?

3 months?

Six?

And, given that it is not unreasonable to land 2-3 high-ticket clients PER MONTH, willing to pay you multiple thousands of dollars once you have a solid offer (and hence content system) in place…

How much money (which you would OTHERWISE have earned because you would have a consistent way to land high-ticket clients) is this going to cost you?

$5,000?

$10,000?

More?

Wouldn’t you rather solve your offer, and hence content problem TODAY so that, instead of missing out on DOZENS of high-paying clients over the next few months…

You can land them in as little as 7 days from NOW?

Example — when I first started working with one of my clients… he had been trying to land Ghostwriting clients for MONTHS.

But just 7 days after we nailed down a clear Ghostwriting offer for him?

I got this message:

And that is why, today, I am not offering you a “course”.

I am offering you a simple, repeatable, and proven system to save MONTHS of your life (and earn $1,000s of dollars in the process) because you will finally have a repeatable system for creating a Bulletproof Offer of your own (which then drives your brand’s ENTIRE content strategy).

Your invite here (enrol before 24 Aug so I can help you fix your offer, content strategy and brand positioning LIVE on camera).

PS. Early testimonials from a couple of the 60+ creators who have already gained access: