Nicola: From $0 to $12,000/mo in under 5 months

So… 6 months ago, I’m sitting on a Zoom call with a guy based in Japan, who wants to build his personal brand.

But this isn’t just any Zoom call.

This is a Zoom call where I’m hunched over a noisy table in Costa Coffee in Central London, surrounded by noisy kids pissing me off and making it almost impossible to run the call because I was taking the call during “work hours” (the joys of building your brand alongside a 9-5, lol).

Anyway….

I’ve been chatting with Nicola (you probably know him from X) for a while.

Super cool dude, and TONS of potential.

But he was stuck.

He wanted to become a Brand Consultant where he had the chance to work with 6-7 Figure business owners to help them scale to the next level.

But…

• He didn’t know “what to offer”.

• He didn’t know how to attract these clients.

• And… even when he did find a potential client, they seemed to slip through is fingers and vanish off the face of the earth

Well, after a bit of a chat on the phone to diagnose EXACTLY where he was getting “stuck in the mud”…

We formulated a plan to get his business up and running.

5 months later?

Nicola had:

• Scaled his brand from $0 → $12,000/month

• Worked with businesses running $35,000,000/year

• Helped one of his OWN clients secure a $12.5k Ghostwriting deal in under 40 days (after MONTHS of making zero progress)

The best part?

He did it all while working a stressful AF 9-5 as a software developer, with only 2-3 hours per day to build his brand, and… he only had ~500 followers when we started working together (keep reading for some recent “developments” on that…)

How did we do this?

The same 3-Step process I use to land client’s of my own, and which I use to help my clients do the same:

1) Crafting a Bulletproof Offer

Why do we start with your offer?

Because it is your brand’s “nucleus”.

It gives you a “target” to shoot for with all your content, emails and sales letters.

And until you have nailed down your offer, you will constantly feel like you’re shooting in the dark (and will attract a “hodge podge” audience, rather than your Dream Clients).

Then the question becomes…

How do you nail down your offer?

Answer: you focus on people.

More specifically, you focus on the ONE person you are trying to help — your Dream Client.

For Nicola, this was established business owners who were trying to build their brand presence on social media (but were struggling to gain traction with their content and attract the high-quality leads they wanted).

So…

I walked Nicola through my Bulletproof Offer creation process, where we map out:

• Dream outcomes (so we know what to promise our clients)

• Problem-solution pairing (so we can identify all the little problems they’re facing, build “micro-solutions” to these, and then incorporate those into a “journey” which takes our clients from A → B)

• Emotional struggles (all the fears, insecurities and irritations of his Dream Clients so we could “trigger” their desire for our offer — people buy with emotion, after all).

I have an entire process for Market Research which helps people map out all of the above (since it can be confusing knowing how to gather this data, what questions to ask etc.)

Then, we took all this data, turned it into our “Minimum Viable Offer”, and set out to validate it in the market (so we could confirm that there was “high level” interest in this offer before speccing it out fully).

And that’s where our “content” comes in — i.e. the thing that allows us to “tease out” our Dream Clients in the first place…

2) Establishing Authority

People work with you for 2 reasons:

1. They like you

2. They trust you

Unfortunately… I can’t help people become more likeable — that’s on you ;)

But what I can do?

Show you exactly what content to produce to build trust with your audience so that, by the time you come to show them your offer, 95% of the selling is already done.

And that is EXACTLY what I showed Nicola how to do.

We focused his content through the “lens” of his offer (since we’d built this around his Dream Clients).

And then targeted 3 “angles” with our content:

• Shifting beliefs (to open people’s eyes to the value in Nicola’s offer)

• Demonstrating competency (to prove he was good at what he did, and thus show his prospects he could deliver on any promise he made)

• Positioning him uniquely in his market (to show Nicola’s potential clients why they should work with him, as opposed to anyone else)

After all…

Everyone and their mum is a “Brand Consultant” on X these days.

So…. our job?

Show the world why Nicola was different (and better) to everyone else by doing a deep dive into his competition, finding the flaws in their approach, and then HAMMERING this point home with his content so that his audience began to see him as their ONLY option.

The result?

Within 30 days, Nicola had hit $5,000/month (and we were getting one inbound lead almost every day).

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Side note

Just to show you the power of becoming an authority in your niche…

A few weeks ago, Nicola, unfortunately, got banned from X (for doing absolutely nothing wrong, I might add — just bad luck).

But the good news?

In the last 3 weeks alone he’s still managed to onboard 3 new high-ticket clients (one of which is already earning over $10,000/mo as a brand consultant, and another who is probably the fastest growing account on X right now, and is already earning $5k/month as a Ghostwriter).

The only reason Nicola was able to do this?

Because, by spending MONTHS establishing his authority, he was able to leave an imprint on his audience’s brain so that, even after his X account got blocked, they still wanted to work with him.

This would NOT have been possible if we’d had taken the approach most creators take of chasing impressions, meaningless followers and social media “clout” (as opposed to crafting real, lasting authority).

====================================

Anywhooo….

Now we’re getting consistent lead flow each day.

And we’ve scaled to $5,000/month in 30 days.

But Nicola was still letting leads slip through the cracks, and missing out on valuable clients because he didn’t have a reliable system for pitching his offer (or tracking all the leads he was getting).

Enter…

3) My Sales Pipeline Notion System

Pitching people isn’t easy.

After all…

People don’t like change.

So you have to find an ANGLE which:

• Sparks their desire to change their life (by finding a burning problem which strikes exactly the right “chord” with your prospect)

• Shows them why they THINK they’ve got this problem (their “surface level” cause)

• Educates them why this is NOT, in fact, their problem at all

• Shows them the ROOT CAUSE of their problems

• Offers to help them fix it

This is my ROOT CAUSE copywriting system.

And that’s what I helped Nicola implement in his offer documents, emails, long forms (and even his DMs) so he could easily convert his prospects into paying clients.

But converting his prospects into clients wasn’t his ONLY problem…

He was also letting high-quality leads “slip through his fingers” every single day because he didn’t have a way to track them (relying on Twitter DMs as a CRM is a recipe for making ZERO money, in my experience).

So…

I gave Nicola access to my Sales Pipeline Notion System so he could effortlessly track all his potential clients, learn EXACTLY what to say from opening DM to closing the deal, and never watch a lead needlessly slip through his fingers again.

And, as I say…

By implementing the systems above…

Nicola hit $12,000/month after just 5 months

Nicola absolutely crushed it.

And the incredible results he got are down to his hard work, and his alone.

I simply gave him the “tools” to make this possible.

And if you would like access to the EXACT systems which got Nicola above the “fabled” $10,000/month mark…

Then that’s what you’ll get access to inside my Flagship Course: Client Creator

You will get a repeatable system for building out your own high-ticket offer (which will give your branding, content strategy and positioning some much needed clarity).

You will get a content strategy designed with ONE goal in mind: to establish your authority in ANY niche (so that you can start attracting high-quality leads willing to pay you $2,000/month or more for your services).

And You will get my full Notion Sales Pipeline to help you effortlessly convert prospects into clients by showing you EXACTLY what to say (from opening DM to pitching your offer).

(Plus… you’ll get a metric fuck ton of copywriting strategies — including my unique ROOT CAUSE copywriting framework — storytelling tactics and the EXACT offer I used to land my first $2,500 copywriting client with ZERO case studies (so you can see how to write a freelancing proposal which is very hard to say no to, even if you don’t have a stack of social proof).

I can’t promise YOU will hit $12,000/month in the next 5 months, like Nicola (no course on earth can promise that).

But I can promise you will get access to every single “tool” which made this possible for him.

Sound like something you’d be interested in?

Snag your copy here (before Aug 24th for a FREE implementation workshop — so I can help you fix your offer, content strategy and sales system LIVE on camera)

PS. I’m already planning out the next iteration of the course.

There’s 3 options:

1. Email Building Masterclass (the exact system I’ve used to build this newsletter to 2,600 subs in under 9 months, with a bunch of tactics you’ve probably never heard of)

2. Improved Content-Creation Flow (I’ll make the content system inside the course even smoother than it already is, to guide you from idea to polished tweet in one clean workflow)

3. Content Repurposing System (to help you write your newsletter, threads and long forms more efficiently, as well as helping you expand to other platforms like LI, IG, and YT without creating tons of new content)

If you’re one of the 59 people who already have access to Client Creator (or even if you aren’t), please let me know what you’d MOST like to see added!

I’ll build the option which racks up the most points over the next 48 hours!

Reply with “Client” plus your preferred option [1, 2, 3] (feel free to reply even if you haven’t enrolled yet!)