Inbound vs Outbound

(my take)

Author

Harry Beadle
November 22, 2024

Been a lot of “Outbound vs Inbound” talk on the X timeline recently.

Lemme give you my two cents:

I got into business to do shit I enjoy.

Doing stuff I don’t enjoy, therefore (even if it would make me more money), is not something I’m willing to do.

Which brings me onto cold outbound (a.k.a. messaging someone who doesn’t know you, trying to sell them on your service).

Listen. You can make a shit ton of money sending cold DMs and cold emails.

I just don’t enjoy it. So I don’t do it. And, by extension, I also don’t teach people how to do it (I’m in the business of teaching people what I’m good at, not pretending to know about things I don’t).

So, if you’re looking to learn cold outbound from me — go elsewhere. I ain’t your guy.

If, however, the thought of spamming 1000s of emails and endlessly pitching randomers (who you don’t care about and will, in all likelihood, not enjoy working for, no matter how much money they pay you) turns you rather green…

You’re left with two options:

Inbound, or “warm” outbound.

Personally, I’ve always been lucky. And it’s always been other people who have approached me — either on Twitter, or through these emails. You might have the same luck. You might not. In my experience, it all depends on how well you are positioned, how deeply you understand your subject matter, and how well you can articulate yourself such that people see you as an expert in your field.

You might not have such fortune.

And you might have to do a small amount of extra work involving… sending the first message (I know, I know – it’s scary. Get over it).

Either way, the approach is the same:

  • Ask questions

  • Find the problem

  • Assess the person’s desire to fix said problem

  • Position yourself as the expert (who is capable of fixing it)

  • Make them an offer (I mean this in the most liberal sense – in this case, “offer” might simply mean offering them to get on a call with you. Impossible for me to say without more context).

There is obviously skill involved in knowing what to say, and when.

But that really is all there is to it.

The problem you’re now facing is…

How do you find these people to send these messages to in the first place?

Again – two options.

You can open up X, find someone who fits your client profile, and spend all day hunting through their followers, then going down the rabbit hole of THEIR followers, then repeating that same process “to infinity, and beyond” until you are utterly fed up and questioning why the fuck you started this thing in the first place.

Or, you can simply learn to write content which “pulls in” people who are qualified and interested in your offer (so that you don’t have to do any of that boring, manual searching, and are instead served up with a proverbial “platter” of potential clients every time you look through your comments on X).

I know which method I prefer.

And if you’d like to learn how to produce said content…

That is exactly what I teach you to do inside my Client Creator course. 

I’ve literally spelled it out in such graphic detail, and with so many plug-and-play content systems that, if you put in even a modest amount of work, and still fail to land a client in the next 30 days, you probably need to revisit your understanding of the English language and how to communicate as a whole (something, again, you will learn inside said course — it really is everything you could possibly need).

PS. In 7 days, the price will triple. And I genuinely mean it when I say you will never gain access at such a steal.

You’re going to need the lessons inside said course.

Don’t spend another week banging your head against the table.