My new sales page for my copywriting services

Yesterday, I sat down and decided to finally put together a sales page for my copywriting services.

It’s a task I’ve been meaning to do for MONTHS, but simply haven’t found the time.

Today, I invite you to sit down and see what you think.

A couple of things to bear in mind…

First, context:

This is the page people will be presented with DIRECTLY AFTER they sign up to my newsletter (which you are currently reading). Bear that in mind as you consider the context of everything on the page.

Second, my target audience:

I’m speaking specifically to SaaS Founders (my content, and brand positioning on socials will soon be aligned with this — it isn’t currently).

They are my chosen market. I like how they think. Many of them have got “deep pockets” after receiving VC funding. They’ve likely been burned by shitty marketers and agencies who deliver them… lacklustre services. Their products aligns with my background in software. And I’ve already built existing relationships with many of those guys. It only makes sense.

And even though I know there’s a whole boatload of money in the “corporate” world, I left that space for a reason — because I didn’t enjoy it, or the people inside it.

So, when you’re reading the letter, remember the character traits of these Founder “types”:

Ambitious. Self-starters. Driven by a desire to build. (I’d align myself pretty closely with that outlook on life).

Third, the headline:

This exists for ONE reason — to capture attention. To spark intrigue. To make them want to read the page. And to do so in a way which is, I hope, different to that which they’ve been presented before.

The messaging of “I will make you more money” is, in my opinion, tired. Yes, they want customers. Yes, they want to make money. But that doesn’t speak to the heart of what Founders are truly experiencing — tiresome nights, feeling like you’re diving into the unknown, the innate drive to “push”, and the feeling of taking a “bet” on yourself to build something that’s TRULY your own.

I’ve done my best to reflect that with the words I can put on the screen.

Finally…

I pulled this together in 6 hours.

It’s far from perfect. But I’ve done my best, for now.

And your feedback is more than welcome — I see this as an opportunity to learn from you, as much as I hope you’ll pick up a few things which can benefit your own writing.

You can view the page here: https://www.harrybeadle.com/my-75k-bet

I hope you find it insightful.

PS. Think about why I’ve included the small “bonus” at the bottom of the page, who it speaks to specifically (I’m still in the process of creating, FYI). And how it positions me. I’m running on instinct here, a hunch. But I think it will increase booking rates with more qualified prospects.