My "failed" blog

When I first started writing online, I made a blog with fitness advice.

It's gone now (didn't want to pay the £125/year WordPress fees).

I posted 3 articles, did zero SEO, and the site was literally plain text + a few charts.

But 6 people, completely unsolicited, reached out to me on Instagram (I still have no idea how they found me, I don't even think I linked my IG on the site), telling me how much the posts helped them.

Genuinely confused me when I got their messages, because I'd forgotten the site even existed.

But they loved it.

And the reason was simple:

I went beyond the surface level shit everyone else was talking about, and ACTUALLY helped them solve the ROOT CAUSES of the problems they were facing with food, mindset, and whatever else they were struggling with.

The lesson for you is this:

Whatever business you are building, your ONLY job is to THINK about the REAL problems people are facing, EDUCATE them on why they are facing these, and then offer them SOLUTIONS to those problems.

If you can do that, and articulate yourself clearly, you win.

That is the conclusion I have come to.

So much so, that a part of me even wants to start posting more fitness/health related content again because I understand how this shit actually works on a fundamental level, and how to help people improve themselves beyond simply becoming a “better marketer”.

That feels worthwhile.

And while I have ZERO qualifications to my name in this regard (nor do I have any intention of getting a silly nutrition or fitness coaching qualification that will, more than likely, be pedalling a bunch of rubbish that doesn’t work in the real world), I'm pretty sure I can help people.

And I imagine that's what you/they actually care about.

I’ll probably start lightly — maybe one newsletter per week will be a bit more health/holistic life focused, and less focused on business.

But it will probably help you a lot.

We’re all humans, after all.

Health isn’t really an optional “choice”, is it.

Talk soon,

Harry