Heythem: From $0 to $10k/month Ghostwriter

5 months ago, I hopped on a Zoom call with a guy who wanted to become a Ghostwriter on Twitter (so that he could avoid the “9-5 trap” most people are caught in).

But… he had a problem.

He had:

• Zero experience as a Ghostwriter

• Only 300 followers on Twitter

• No idea “what to offer”

Normally I would be reluctant to take on a client in this scenario, because a lot of newer creators aren’t willing to do the “boring” stuff (such as focusing on your skill development above everything else) that ACTUALLY makes building a profitable business possible.

But…

I read through Heythem’s content.

I could see a fuck ton of potential in his writing.

And, from speaking to him, I could tell he was a genuinely good fucking dude that I’d love working with.

So….

We hatched a plan to turn his personal brand into a legitimate Ghostwriting business.

I had NO idea at the time but…

Heythem actually sold his instrument so he could afford my consulting fees.

And, truth be told, there is NO way I would have felt comfortable taking him on as a client, had I known this.

But…

Over the next few months, this turned out to be a fucking great decision for both of us.

Because just 10 weeks after that Zoom call, I got this message:

And, note — those weren’t “one-off” payments.

They were clients which Heythem signed (and retained) for multiple months — i.e. recurring revenue.

And now the question you’re wondering…

How the f*ck did Heythem go from “Dead Broke” to $10,000/month Ghostwriter in under 10 weeks (despite having no Ghostwriting experience or case studies to his name)?

Answer:

The EXACT same process I used to scale my own personal brand to $15,000/month in under 6 month.

And the EXACT same process I’ve used to scale 4 other creator’s brands from “ground zero” to $10,000/month (or more) in the first half of 2024 alone.

Here’s the 3-step system:

1) Bulletproof Offer

There’s 101 people offering “Ghostwriting” on Twitter.

So…

What makes YOUR offer special?

That’s the question we needed to answer for Heythem.

Fortunately, crafting a winning offer is much simpler than most people would have you believe.

You only need a few things:

• Clear ICP: First, you nail down EXACTLY who your “dream client” is so you can craft an offer and content strategy which cuts through to the fucking bones of what they’re struggling with most.

• Market Research: Next, you ask your audience the right “questions” so you can find all the problems, emotional “triggers” and potential objections to handle within your offer. (PS. There’s 6 main research “tools” I use to identify these, and I showed Heythem how to do the same).

• Stacking your offer: Instead of just offering “ghostwriting” like every other fucker on the market, we crafted an offer which separated Heythem from the pack — a system to drive high-quality leads towards his client’s offer, so they could get calls booked with THEIR dream clients.

(PS. I know “nailing down your ICP” and “doing market research” aren’t sexy. But do you want sexy? Or do you want results? Because you can only have one).

And then we needed to start ATTRACTING clients via his content.

Which brings us onto…

2) Establishing authority

I preach this every single day.

And that’s because…

Positioning yourself as an authority genuinely is the key to attracting your Dream Clients on social media.

But it’s also the thing people struggle with the most (especially if, like Heythem, they’re coming into the space without 5+ years experience and a ream of case studies to their name).

The good news?

You honestly don’t have to be an “expert” (the fact myself, Heythem and a bunch of my other clients have crossed the 5-Figure mark a matter of months after starting our brands is proof of this).

You simply need to build your content strategy around 3 key pillars:

• Shifting beliefs (i.e. showing people a “new”, and better, way of getting results so that they begin to adopt “your way” as the right strategy, and become open to hearing your offer)

• Demonstrating competency (so that people perceive you as GOOD at what you do)

• Eliminating competition (so you can position everyone else offering the same thing as you as the “enemy”, and position yourself as their “saviour” — this is how you become the ONLY option in your niche)

Note: This is a VERY different approach from the “content strategy” most creators adopt (which gets them a bunch of useless impressions and followers who have no intention of ever paying for their services).

But that’s what makes it work.

And, in Heythem’s case, this not only led to him getting high-quality inbound leads almost every day.

But he was even getting DMs and hopping on calls with big-name Ghostwriters like Taylin Simmonds and Dakota Robertson.

Huge networking opportunities arise once you’ve “unlocked” the ability to become an authority.

Finally, we needed a way to convert these leads into paying clients.

And that’s when we started focusing on…

3) Sales-Driven Conversations

Selling via email is the dream.

But if you’re like Heythem, who only had 50-100 newsletter subscribers (most of whom were beginners) at the time, this is unrealistic.

You simply don’t have enough eyes on your emails to generate meaningful revenue.

So… we needed to focus on landing clients via conversations.

Sure, we focused on building his list in the background.

But, to hit the ground running, we :

• Teasing out buyers in his audience via authority content (step above)

• Sparking conversations with his Dream Clients (I walked Heythem through EXACTLY what to say, from opening DM to closing the deal)

• Keeping track of his “leads” with my Sales Pipeline Notion System (so he could escape the DM-hell most creators fall into, where they forget who they’ve messaged, what stage they’re at in the “conversion” process, and watching leads slip through their fingers)

Because, truth be told, selling via DMs really isn’t that hard.

You just need to know the ONE question to ask, which instantly gets the person talking about their offer (so that you can spot “holes” in their strategy, and position yourself as a relative expert so that they’re open to hearing your offer).

So… what were the results?

48 hours after we revamped his offer… he landed his first high-ticket Ghostwriting client.

7 days later… the second one rolled in.

3 weeks after we started working together… he’d locked in his third.

And 10 short weeks after dialling in his offer, content strategy, and sales system even further… he hit $10,000 in a single DAY.

Now…

Heythem’s results are not typical.

He worked damn hard to make all this possible.

And the amazing results he got are down to his hard work, and his alone.

I simply gave him the “tools” to make all this possible.

And if you want access to the EXACT system we used to craft Heythem’s bulletproof offer, attract high-ticket clients by writing content which positioned him as an authority in his niche (despite having ZERO prior experience or case studies as a Ghostwriter), and convert prospects into clients with a sales system even a monkey could make work…

You need to act FAST.

Because this system is ALL wrapped up inside my flagship course — Client Creator.

But…

In 36 hours, I will be SWEEPING this course off the shelf.

You will lose access to all the offer, content and sales strategies inside.

And I have no idea when I’ll next bring it back to the market.

So…

Don’t miss out.

Invest in your brand TODAY.

And finally get access to a proven system for landing high-ticket clients of your own:

Build your profitable brand TODAY (in under 36 hours I will DEAD this link)

PS. Here’s what Heythem had to say about my offer, content and copywriting strategies (all of which you are getting access to):