you don't need Dan Koe

Yesterday I had a call with a creator who’s been on X for a couple of months.

He was feeling a bit lost.

Frustrated with lack of growth.

Struggling with what direction to take his brand.

And you know the interesting thing?

He’d already invested $100’s (if not $1,000’s) in online courses supposedly teaching him how to start and grow a brand online.

Big courses from big creators.

The ones you all know.

Dan Koe’s 2 hour writer? He’d done it.

Justin Welsh’s Content OS? He’d done it.

Nicolas Cole / Dickie Bush’s Ship 30 for 30? Done it.

(And that’s just the ones he told me about…)

But you know what?

After alllllll those courses, he STILL felt confused about where to take his brand!!!

I see it all the time.

New guys come into the game.

They get a few hundred followers.

But then they get stuck.

Their growth slows to just 5-10 new followers a day (or worse, stops entirely).

And they start thinking “Jeeeeez, how long is this going to take me!?!?!”

It’s at this moment when they see a course from one of these big 400k+ follower accounts pop up on their screen.

And of course (it’s only natural), they see this guy’s huge follower base and think to themselves:

“He must have the answers!”

“He’s what I’ve been looking for!”

Before you know it, they’re whipping out their credit card faster than a dude at a bar that’s just got chatting to a 10/10 and thinks it’s his lucky night.

I dread to think how much money small creators have pissed down the drain after falling into this trap.

Because here’s the thing about these “big dog” courses.

There's nothing wrong with them.

They're good courses.

They’re just not what YOU need.

Especially when you’re still a small account.

Because if you’re under 1,000 followers right now (for example), the last thing you need to be thinking about is a fucking “content repurposing system”.

Sure, it sounds sexy.

But it’s a case of right tool at the wrong time.

Instead, what you need is for someone a few steps ahead to sit down with you and explain exactly how to:

• Make your brand stand out

• Establish your authority

• Craft a compelling offer

• Network to get this offer infront of people

• Sell people on this offer

You need someone to show you the BASICS.

And, more importantly, for this advice to be tailored to YOU and YOUR brand.

I can’t tell you how many people I’ve now helped to gain clarity and direction around their brand.

(One of my guys has gained 500+ followers in the 2 weeks since our call after being stuck at the ~700 mark for multiple weeks).

It’s truly astounding how many of these guys have been suckered in and wasted money on big generic courses.

When all they really needed was 60 minutes of undivided focus and strategy from someone who knows EXACTLY what it takes to grow and monetize a powerful brand on X.

Sound like something you’re interested in?

Well, today is your last chance to lock in a call with me before my consulting call rates increase by $100 at 12PM GMT tomorrow.

So, reply to this email with “Fifteen” before then to lock in your lower rate with me.

(Or, alternatively, waste more time fumbling around in the dark and have to pay $100 more to boot when you finally decide you need some help).

It’s up to you.

Talk soon,

Harry