Why baby seals will make you rich

I realise that’s quite an esoteric subject line.

And you’d be forgiven if you thought ill of me for exploiting adorable baby seals to convince you to open this email.

After all, what’s the difference between that and the single dude roaming round the park on a Sunday morning leveraging his best mate’s puppy to initiate conversations with all the attractive women he passes?

The difference, my friend, is that these baby seals are about to make you a whole lot of money.

And no, this isn’t some zoology-based pyramid scheme I’ve gotten myself into that I’m now trying to palm off onto you poor folks.

This is about words.

And, more specifically, how being just a little more creative with your words can turn a dull, vanilla offer into something people would go toe-to-toe with an old grandma in the street to get a piece of.

Because if you’ve been following any of my stuff over the last month or so, you’ll know I’ve been doing a fuck ton of research into how to craft better offers.

And a key component of any offer is the guarantee you give to someone.

If someone doesn’t know you from Adam then you best believe they aren’t going to trust you one bit (read “aren’t going to buy your stuff”) unless you offer some form of get-out clause.

Something which screams “I promise I’m not going to take your money, package it into a small duffle bag and fuck off on the next flight to Timbuktu.”

That’s right.

You need some form of guarantee in order bridge the trust gap and convince people to hand over their hard-earned cash.

And, unfortunately, I see far too many people messing these up.

Actually, that’s not fair.

It’s not so much that they “mess up” their guarantee.

It’s just that their guarantee is missing what I call “The Baby Seal component”.

Because we’ve all been to Argos before (for the Yanks in my crowd - think Walmart, Target etc.), picked up a vacuum cleaner and seen plastered all over it in big red letters “1 year warranty!”

And, sure, it works.

It gives us some comfort that the people over at Dyson haven’t pulled a fast one on us and sold us a dud (if you don’t buy your vacuum cleaners from Dyson then what are you even doing…)

But here’s the thing.

You aren’t selling vacuum cleaners are you (are you??).

No.

If you’re like the rest of us out here trying to build a brand on 𝕏, you’re selling a service.

And more specifically, you’re selling a PERSONAL service.

A service where you’re working face-to-face with real people, with real problems and asking them to pay a not-so-insubstantial amount of money for you to do them the honour of solving their problems.

And what this means, as far as this absolute neanderthal is concerned anyway, is that you need to get a little more “creative” with your guarantee.

And you’re a creator, right?

You can do creative.

Which is great.

Because here’s where I get to the fucking point and tell you what the hell baby seals have got to do with your offer and the your guarantee.

Well, let’s say you’re currently offering people a 30 Day Money Back Guarantee.

Meh.

It’s bland.

It’s vanilla.

It’s hardly ground-breaking is it.

People have seen it a million times before and because of that it doesn’t jump off the page.

And when it comes to convincing people to take you up on your offer, you really do need to have every single aspect of it jump off the page, grab the person by the scruff of the neck and shake them the fuck into action.

So let’s get a bit wild.

What if instead of telling people we offer a “30 Day Back Guarantee”, we instead offered them this gem:

“As part of this offer you’ll get my famous ‘Club a Baby Seal to Death Guarantee’. What’s this you ask? Well, if after 30 days of working with me you wouldn’t club a baby seal to death to stay on the program, you’ll get a full refund. No questions asked.”

Now, I’m not sure about you.

But I know for damn sure which one of those two guarantees would jump the fuck off the page for me and instantly grab my attention (and hopefully give me a rye smile in the process too…)

We’ve taken a bland, easy-to-ignore guarantee and elevated it to fuck.

Made it completely impossible to scroll past.

And as a result, it now carries sooooo much more weight in that person’s mind.

Which means?

Yes - more sales.

And the best part about all this?

We haven’t changed a damn thing about what we’re actually promising.

The underlying guarantee is still exactly the same.

All we’ve done is take the bland, cardboard box it was previously packaged in, covered it in some pretty wrapping paper and stuck a big pink bow on top.

And because of this we’re now working with a fucking nuclear bomb instead of a pissy little hand grenade.

(I fucking love copywriting lol).

Now.

Please don’t all 1,600+ of you go out and immediately start plastering your new Club a Baby Seal Guarantee all over Twitter.

That will get boring as fuck.

Instead, be creative.

Take the general principle I’ve provided you here, lock yourself in the lab and whip yourself up a batch of fucking Polyjuice potion.

I’ve got an absolute humdinger in my mind for mine...

Talk soon,

Harry

PS. All my 1-1 coaching spaces and one-off calls I offered you guys at the start of Feb to help craft your offers have now been filled.

So I’m afraid if you missed the boat on these, you’re just going to have to wait til next month to join me and my guys who are ripping the fuck out of 𝕏 Money.

But don’t worry, in the next couple of days I’ll be coming to you with something VERY special you won’t want to miss out on.

So stay tuned.

And in the meantime, make sure to grab yourself a copy of my FREE Ultimate Guide to 𝕏 Money (linked below):