8-Figure Copywriter Tactic: Logistical Transfer

A few days ago, an 8-Figure copywriter caught my eye on Twitter.

His tweet got me hooked.

Then another one.

Then another one.

And before I knew it, I’d been sucked down the wormhole of his funnel, was completely immersed in his content, and was frantically trying to pick apart his copywriting tactics that brought me to buying his products.

If you’ve been on Twitter for even a few weeks, I’m 95% sure he’ll have done the same to you — epic writer.

I’ll dive into what I learned in a second.

But first, pause.

Look at what I just said —

The fact I was sat there, aggressively dissecting this 8-Figure copywriter’s strategies. Reading between the lines. Thinking about why he used a different CTA after his price reveal compared with the CTA after his guarantee reveal (bonus points to anyone who replies to this email and explains why you would do this).

In short, I was relentlessly asking why.

And that’s important.

Because people often ask me…

“How do I learn to write better copy?”

They want me to give them a formula.

They want me to give them a quick “hack”.

They want me to tell them, verbatim, what to write.

Unfortunately, it doesn’t work like that.

The “sad” truth about copywriting is that, while formulas and systems can be an absolute godsend to writing high-converting copy, the true “secret” to becoming great lies in spending 100s of hours in the trenches, actively understanding the human psychology behind why each tactic works.

Because once you do that?

You’ll be able to apply those same fundamental principles to any content, emails or offers you write. No limit.

And in the spirit of understanding why…

Not only am I about to reveal to you 3 quick tips which “will increase the perceived value of any offer” (8-Figure copywriter’s words, not mine).

But I’m also going to go deeper.

I’m going to give you the psychological mechanism behind why these “tactics” increase the value of your offer (so you can apply them to whatever you’re currently trying to sell).

So…

What are these 3 ways to “pimp” out any digital product, community or high-ticket offer?

Well… they can all be summarised in one phrase:

Logistical Transfer

That sounds fancy - it's just a marketing term ;)

But, in a nutshell, here’s how they work:

1) Proof of time

Tell your customers how long it took you to build your product/learn this information.

For example...

"I've spent over 200 hours studying the best copywriters in the game. Then I took all the golden nuggets I learned and put them in this course. It took me over 3 months."

2) Proof of Work

Tell your customers how much work you did to build your product/learn this information.

"I got up at 5:30AM for 4 months straight. I sent an email every single morning (that's over 120 emails). I've banged my head against the table trying to figure out why the fuck no-one was buying. And now I've sifted through my 10 best-converting emails and provided a neat little breakdown for you. Want it?"

3) Proof of Investment

Tell your customers how much it cost you to build your product/learn this information.

"I've invested over $3,500 in copywriting mentors, courses and workshops. Now? You get access to all that for only $X..."

Time spent. Effort used. Money invested.

That is what you need to highlight in your offer just before you reveal your price.

Want even more sauce?

Combine all 3:

"Look. I've spent over 200 hours learning from the best copywriters in the game. Months of waking up at 5:30AM to write. I've banged my head against the table. I've thought about quitting more times than you can imagine. I've invested over $3,500 of my own money into mentors, course and workshops to learn how to actually write good copy? And you are MORE than welcome to go through all that too. Or, you can simply get access to it at the click of a button for only $[insert stunningly attractive price here] TODAY!"

And now the REAL question...

Why does this increase perceived value of your offer?

Simple —

You are showing this person what it will cost them to learn this information without you.

The result?

Internally, they go "fuck, I really don't wanna spend all that time, effort and money".

And then, when you present an alternative (your price), it seems like an absolute STEAL.

You might not realise it, but the previous 4 lines of this email are more valuable than the other 700+ words combined.

After all…

It’s all about understanding why.

Talk soon,

Harry

PS. Struggling to attract an audience of buyers without relying on time-sucking “outreach” methods?

My flagship course, Hypnotic Writer, launches on August 20th.

It’s going to give you the exact content strategy, copywriting and storytelling principles I used to build a $15k/month personal brand in under 6 months, purely via inbounds (and yes, I know everyone says this — but in my case, that’s actually how I built my brand).

Join 100+ creators on the waitlist here