The 7-step sovereign creator roadmap

Sovereignty.

Correct me if I’m wrong, but that’s the main reason we all got into this creator game in the first place.

When I quit my 9-5 as a software developer a little over 6 weeks ago, it had nothing to do with money.

Instead, it had everything to do with pursuing autonomy.

To live a life where I wasn’t subject to the whims of others.

A life where my daily actions weren’t dictated by someone else.

A life spent doing what I want, when I want and with whoever I want.

What does that look like for me?

Writing for 2-4 hours each morning.

Chatting with the friends I’ve made in my space.

And then disconnecting from the online world and doing whatever the fuck I want for the rest of my day.

That, to me, is the good life.

Not a life spent endlessly stressed that the clients you’ve acquired could leave you at any given moment (which, as far as I can see, is the situation most creators seem to get stuck in).

Unfortunately, it’s not as though you can simply pack in your job, join the creator economy and instantly start living the good life.

There’s a progression.

A logical roadmap you must follow to achieve this ultimate goal of sovereign creator.

This is the roadmap I’ve laid out for myself ever since I started this journey, and in this email I’m going to share it with you.

So here goes.

If you don’t like longer emails - now’s your time to leave.

1) Learn to write

Everything is writing.

Tweets? Writing.

Landing pages? Writing.

YouTube scripts? Writing.

Writing is the fundamental mechanism through which humans transfer information in the digital age.

Over the next decade, the people who can effectively communicate via the written word and, more specifically, use it to convince others to adopt their own world-view will be the ones who come out on top.

So, how do you learn to write?

It isn’t reading.

Sure - that helps.

But the best way to learn to write is by studying the writing of other successful creators.

But don’t just read.

Research.

Dissect.

Constantly ask “why”.

Why have they used that hook?.

Why have they used that word over another.

Why is the body of the text structured that way?

This, combined with implementing and testing all my conjectures from the content I’d read, is how I learned to write.

And it has served me quite well (at least I think).

Next, we need an audience.

2) Build a following

People shit on building an audience.

“You don’t need more followers! You’ve got enough to make money already!”

Sure - that’s true. In the beginning, when your primary source of income is based around landing high-ticket clients, you absolutely don’t need to have a large following.

2-300 followers is more than enough to be earning $10k/month or more if you know what you’re doing. (Yes, I have friends in this exact scenario).

However, if your ultimate goal, like mine, is sovereignty, then building a large following is not optional - it is a necessity.

Why?

Because a large audience is the ultimate form of leverage.

More eyeballs. More leverage. More money.

That is quite literally how it works.

And so, as we run through each of the following stages in this roadmap, there will be an underlying assumption that we are continually trying to build a larger and larger audience as we go.

Right - back to it.

You’ve got some followers.

Now you need a high-ticket service.

3) Create a high-ticket offer

Unless you’ve amassed 10k+ followers or email subs, you don’t yet have enough leverage to make a decent income by selling products.

Which is why you need a high-ticket offer.

What’s a high-ticket offer?

A service you can provide to other businesses which provides them a huge amount of value in exchange for a large sum of money.

Website design.

Landing page copywriting.

Ghostwriting for their social media profile.

The possibilities are endless.

Pick something you enjoy doing and which has genuine monetary value to other businesses, and then build your offer around that.

Of course, “I’ll build your landing page for you” isn’t an offer.

There’s more nuance to it than that.

You need to know how to break that down into an actual TRANSFORMATION you are promising to that business.

You need to know how to devise a unique mechanism for this transformation.

You need to know how to effectively stack value around this offer to increase its perceived value when you present it to a potential client.

Fail to do this, and you’ll never convince anyone to work with you.

If you don’t know how to do all this stuff, it’s exactly what I’ll be teaching in my upcoming workshop: 4 Figure Brand Accelerator (50% discount ends at midnight tonight).

4) Land 2-4 clients

Now you need clients.

2-4 clients at $1-5k/month is more than enough to replace your current income.

How do you land these clients?

Search for creators who would benefit from your high-ticket offer.

Build relationships by engaging with their content.

Deepen those relationships by asking them about their specific business, wants, desires, needs and then positioning your high-ticket offer to solve these.

Again - if you don’t know how to do this, I will be teaching all of this in my upcoming workshop: 4-Figure Brand Accelerator.

Once you’ve worked with clients for 3-6 months, you should have systematised your process somewhat.

Now it’s time to move onto higher-leverage client work: cohort-based services.

5) Transition to a cohort-based service

What’s better than charging someone $500/hr?

Charging 5 people $500/hr all at the same time.

This is why cohort-based services are the next step up to sovereignty.

They require the same amount of time on your part, but they drastically increase your revenue potential because the money is flowing from multiple people at once.

Sure, you might have to slightly decrease the price.

But the additional number of people you can provide your service to will more than make up for this.

Next, it’s time to fully systematize this service.

6) Productize this service

SOP’s.

That’s what you should be building throughout your creator journey.

And if you don’t know what an SOP is, it stands for Standard Operating Procedure.

These are the unique systems you use when providing your service.

The logical, pre-meditated set of steps you take to predictability deliver results for your clients.

Over time, you should be documenting every single thing you do for your clients to get them results.

Step-by-step.

And as you go, you need to refine these.

Cut out the fluff.

Keep only the things which contribute to positive outcomes.

This is why you start with client work first before building a product.

Not just because you need a monthly income.

But because you need to expose your systems to the real world and figure out how to actually get results.

If build a product without testing its methods on real-world clients, you will design a shitty, unvalidated product and be left disillusioned when no-one buys it.

What do you do once you’ve got a solid set of SOP’s?

You turn these into your product.

Once this product is built, you can slowly transition away from client work and towards selling products to create your monthly revenue.

The benefit of this approach is that once you’ve built the product, it’s done forever.

All you need to do is put it infront of people, market it effectively, and you will make money (provided the product is genuinely useful).

How much money?

Well, if you have a $100 product and make 3 sales a day, you will earn over $100k/year purely from product sales.

An email list of 10,000 subs, 40% open rates, click rates of 4% and a landing page of 2.5% is more than enough to achieve this (you can check the maths for yourself).

Finally, we’ll up the leverage even further.

7) Expand to multiple platforms

At this point, all you need is a larger audience.

You’re no longer doing any client work and so your time is freed up to expand to other social media platforms.

Use these to drive people towards your newsletter (the one platform you actually own).

And from there, drive people towards your product pages every single day.

This is how you start to live the good life.

The life where a simple daily email nets you $100k/year (and potentially much, much more).

This is the path to true autonomy, time and financial freedom.

It could take a 1-3 years to get there.

But to be able to do whatever the fuck you want for the rest of your life?

No-brainer.

I hope you’ll be joining me.

Talk soon,

Harry

PS. Want to land your first client in the next 30 days?

That’s exactly what I’ll be teaching you to do in my workshop:

4-Figure Brand Accelerator.

The content in this workshop is exactly what my new client H used to land his first high-ticket ghostwriting client (after just 2 days of working with me).

And it’s the same stuff Wren used to land 2 high-ticket coaching clients (just 4 days into my group coaching program).

You’ll be learning everything you need to:

• Build an unforgettable brand that positions you as the go-to guy

• Establish your authority to get inbound leads every day

• Construct an irresistible offer that people can’t refuse

Want in?

Secure your ticket here (15+ attendees already and the price doubles from $49 to $97 at Midnight tonight).