Why $100m Offers (probably) won't help you land clients

I have written and re-written this email 3 times now.

Originally, I was going to make it another “whirlwind” adventure like we’ve been having recently.

But I have decided against it.

My reason is simple:

The contents of this email are so important that I don’t want to risk obscuring them with a crazy story. 

So, instead, here’s what you’re getting inside this email:

1. I give you the foundations of what an offer really is

2. I explain the 3 key problems with your offer (along with the reasons why you’re having these struggles)

3. I show you why, unfortunately, Alex Hormozi’s $100M Offers is not the “silver bullet” you think it is (for your specific situation)

Finally, I give you hope for why your “I don’t know what to offer problem” won’t be a problem for much longer.

If that sounds terrible to you, please click that little “back” arrow on your browser or phone right now.

Otherwise, as usual, we have a lot to cover.

So, let’s dive in…

What is an offer?

Disclaimer: You have probably already heard everything in this section. I’m not saying anything “new” here. What I am trying to do, however, is to condition your mind to think about these things in a slightly different way than you do right now. I’m posing questions. Giving you prompts. Trying to trigger something in your brain and make what I’m saying “click”.

Right — offers.

Your offer needs 4 key components:

1. Big promise
   What is the (ideally tangible) “dream outcome” your customer or client wants? The more specific, the better.
   

2. Clear journey
   How will you take your client from where they are now to their dream outcome.
   
   What are the “mini problems” standing in their way. How you will solve each of these. How does each “domino” contributes to their wider goal. Can you show them the roadmap?

3. Risk reversal
   Do NOT confuse this with something as trivial as a “money back guarantee”. This removes price risk, sure. But what other risks does working with you pose? What opportunity costs are there?
   
   You need to ask these questions because, until you have addressed and all these “hidden” risks, your prospective clients will NOT work with you.

4. Price

   Most people think about “price” as “how much money will I get paid”. But it goes deeper than that.
   
   When will you get paid? All in one go? Or spread out over a longer timeframe?
   
   Are there conditions attached to you getting paid this money? What does your pricing signal to your prospective customer? (this is not as simple as just “raise your prices” like people reductionistically tell you to do on Twitter)

This is honestly barely scratching the surface.

But it gives you the basics. And that’s all you really need to understand what I’m about to say next.

Because now I’m going to show you…

The 3 key reasons your offer isn’t “hitting home”

Problem #1: You don’t know what to offer (result: your dream outcome is unattractive, and so your prospects don’t want it)

You will know this is you if… any time you are having a conversation with someone, or looking through their X profile, you find yourself feeling utterly confused about what they might want and how you can help them.

Problem #2: You know what to offer, but you’re unsure how to deliver on your offer (result: your “clear journey” is foggy, and your prospects don’t believe your big promise)

You will know this is you if…. you are promising a tangible outcome like “I’ll add 20% to your email revenue in the next 90 days” but, in the back of your mind, you feel anxious about your ability to deliver on your promise (which will be reflected in an unclear “journey” in your offer).

Problem #3: Your positioning is wrong (this includes inappropriate pricing, unaddressed risks, how you present yourself as your client’s only option and also… how you write the offer itself)

You will know this is you if… any time you get even a “sniff” of interest in your offer, you realise the person on the other end is either a complete beginner (or they hit you with the “I don’t have the money right now” gut punch).

Ok.

Now you know the 3 areas you’re going wrong — it could be one of them, it could be a combination. 

The only thing that matters is this:

Your offer is NOT working, and you want to fix it.

So now you take the obvious next step:

You open up the “offer bible”:

Alex Hormozi’s $100M Offers.

You dive, headfirst, into all the goodies inside, and you learn everything you need to know about offers:

• You learn about the fundamental components of all offers, which I listed out above (promise, journey, risk reversal, pricing etc.)

• You learn lots of ways to increase the perceived value of your offer (bonuses, value stacking, scarcity, urgency etc.)

• You even learn about all sorts of “guarantees” and risk reversals, which should, in theory, make your offer a complete “no brainer” for anyone you show it to.

And even better…

Alex goes into so much unbelievable depth, and the book is written with such incredible clarity (I’m not being even the slightest bit sarcastic here), that you are able to understand quite literally everything inside that 153 page “mini novel”.

So… now you’re good, right?

If someone comes to you in need of a copywriter, or a ghostwriter, or an email marketer or a “whatever other high value skill you are offering”-er…

You should know exactly what to write and say, to them right?

But then it dawns on you…

You still don’t know how to apply this to your specific situation.

You still don’t know how to present it.

You still don’t know what to say.

You still don’t know what to write.

You’ve never actually seen a high-ticket offer, in the flesh, for the types of clients you’re looking to land (copywriters, ghostwriters, email marketers etc).

And, as a result…

You still feel like you’re fumbling round in the dark trying to figure out not only what to offer, but how to present it.

Specific insights.

That is what you are lacking right now.

That is why you still feel “in the dark” about “what to offer”.

And, unfortunately, until you get those specific insights… you will remain confused and lost about what to offer people.

But don’t worry.

Because…

The waitlist for my flagship course has just opened.

I’ve been working on this for months now.

Fine-tuning every last detail.

Making sure it is the most densely-packed course you’ve ever seen.

And when this drops on August 23rd, I’m going to reveal…

Every single specific insight I’ve used to build a $15,000/month personal brand in the past 4-5 months (including my offers).

You’ll know how to write content which attracts clients (not freebie seekers).

You’ll know how to write copy which opens up an (almost) irresistible itch in your audience’s mind.

And, most importantly, you will finally know what the fuck to offer.

Your eyes will open.

You’ll wonder how you never realised this before.

And you will finally, at long last, how to “monetise your mind”, like Dan Koe promised you all along.

Get your early invite here.

Harry